Considering that it's a 1/4 track, if I really wanted it, I don't think I'd bid more than $50 for it. I've bid on this title a few times but never won the auction since I'm trying to get as many Mercury's in 1/2 track as I can. Even the 1/2 track Mercuries are all over the place as far as sound quality though. Some can be right up there with the best (selected from various labels) sound these old tapes deliver while others are more on the level of the better 1/4 track Londons and BC's. Personally, I don't think most are worth much more than $35 (which is what I would bid) but you may get some collectors in the bidding and they could drive the price way into the stratosphere ($200+). This isn't a super rare item on the 'Bay so keep that in mind. Also, I'm a penny pinchin' SOB so keep that in mind too!