I'd like to explain just one of the reasons we decided to take this route--providing test tone reels of our own making. It has to do with the fact that the standard test tapes from MRL or any other source are problematic for aligning the low frequencies.
Some of you guys already understand this stuff, so please forgive my getting basic for the rest of the folks.
Test tapes are recorded full track...the full width of the tape as a mono signal. This makes them usable for several different formats on the same width of tape. In other words, a quarter inch test tape can be used to check a mono machine, a two-track machine, a quarter-track machine, even a quarter-inch eight track. It also means that the signal is consistent across the whole width of the tape, so you're aligning all tracks to essentially the same standard, which is a real advantage.
But it leads to a problem too. When a wider recorded track is reproduced on a narrower playback track (such as a full track test tape played on one of our two-track machines) the head responds to the low frequencies that are outside the official track area, and the result is a reading that's slightly high. But when you're playing back a recording made on a head with the same track width as your playback head, you get the accurate reading. The test tapes come with instructions that basically tell you not to rely on them at low frequencies.
As an aside, test tapes recorded in something other than full track are rare, but not unheard of. Standard Tape Laboratory used to offer two-track versions of some of their test tapes as an option. They were actually recorded full track, then the guard bands were erased afterwards. I have several, and they come in very handy in my line of work. Sometimes I have to deal with tapes that come in without proper alignment tones (I feel another installment of Tales From The Trenches coming on) and it's good to be able to start from a known condition, including the low end.
Anyway, back to our tone reels. We felt it would be a huge advantage to offer our customers a way to align to the same curve that our tapes are recorded on, including accurate alignment of the low end. Providing tone reels made on our own machines allows us to do that.