After taking a good look at the tapes, it turns out that only a handful (from the same series) are incorrectly wound. Since several of the tapes are sealed in plastic and tagged, I would guess they were originally produced like that, but for what market is a guess. All of the songs in this series are mid 80's top 40 stuff, with a short pause and verbal description between each title. Using the above suggestions, I was able to re-wind the tapes using a twist, and running my ATR slightly faster than normal play with the shuttle control.
The rest of the tapes all look 'backwards'....shiny brown on one side with an almost black matte-finish surface on the other, which is outside. A friend suggested to spool one up as normal and try it, and sure enough, these appear to be wound correctly and play fine. The odd thing is that whatever type of tape was used (the reels are not marked at to the tape type), the play side is visually deceiving, being the shinier side of the two. Yet on the top 40 tapes, the oxide is the darker side. If you saw any of the reels side by side, the tape looks identical.
Wierd, and I spent the better part of Sunday afternoon flipping reels.
Tj